Creating a logo is one of the most important parts of your business.
What comes to mind when you think about a Coca Cola soft drink? Their logo. You can picture it as soon as you hear the name. More importantly, when someone sees that logo, they immediately connect it with the company.When it comes time to create a logo for your company, there are a lot of things you should keep in mind before you start getting down to artistic work.
Your logo should be a design that accurately reflects your business mentality. This can be in a straightforward design, such as a picture of an exterminator for a pest control business, or a more abstract professional swirl logo for a financial firm.
You get the picture. Most free website builder programs will allow you to upload your logo in a variety of different formats.
Useful Across the Board
Make sure to choose a design that will look as good on a sign outside as it will on a business card.
Not all images cross all mediums well.
Colors all have messages. For example, red is considered a color of power warmth and excitement, but also debt.Greens and blues reflect a meaning of contentment. Yellow, while being a worry-free color, is also one that many people interpret as a color of cheap things.Choose the colors in your logo carefully, as this is part of the impression people will get about your company.
What Is It Made Of?
Decide whether your logo is going to be art, type or a combination of the two. If you have a logo that is just art, it may take people longer to associate it with your business.But if you have the type as well, you will be showing the logo – and at the same time reminding potential customers of who you are.
While you’re looking for that perfect design, stay away from clip art. Clip art looks cheap.
While you may be on a budget up front, think about how your want your company to look years down the road. Do you want your customers to still think of you as a cheap start-up?
If you have ingrained that logo into their head to correlate with your company, that is exactly what they will think.
Learn From Others – But Don’t Copy Them
Study all the logos out there. Become a student of logo art and make notes of what you like and don’t like. From business cards you collect to signs you pass as you drive around town, note which ones stand out, and why, and which ones don’t.
Use this information to create a new unique design for your company using a free website builder program. A logo that looks too much like someone else’s can be confusing to consumers. Confused consumers simply go elsewhere.
Once you have decided on a design and are ready to have it created, there is one final detail to keep in mind – vectoring. You should have your logo vectored.
This means to have it saved in a file format that can be easily converted to a number of mediums. Your logo can be easily adjusted to scale for anything from being loaded into your free website builder to business cards and even posters or banners without having to be reformatted.